Nothing feels as good as seeing your Facebook page getting more likes. You feel accomplished because you know your marketing efforts are paying off. You can drive inbound traffic to your site, turn the traffic into leads, and turn those leads into clients. But what happens when fans unlike your page? Do you beat yourself up and do all you can to get them back? While people unlike Facebook pages for a myriad of reasons, it’s important to do a quick check to make sure you aren’t driving your fans away. Here are the top reasons why people unlike Facebook pages.
#1 Endless Self-Promotion
It’s your page, and you can do whatever you want, right? Wrong! Self-promotion does not work on social media. Sure, there’s nothing wrong with a little self-promotion – after all, it’s the main reason you are on social media. But if you’re constantly soliciting fans to visit your site and buy your products, you’ll soon get unliked. Some Facebook pages are guilty of doing this. All their posts tell fans to either sign up for webinars or to buy products. While the webinars and products might be great, no one wants to see a sales pitch every time they log into Facebook. Mix up your content. Post fans’ content, ask questions and run contests and sweepstakes.
#2 Infrequent Posts
While continuous self-promotion is a surefire way to get unliked, irregular posts can also produce the same outcome. People don’t like dead pages or pages they don’t have a good relationship with. Those who like your page do so to learn more about your brand or company. Post regularly – at least once a day if possible.
#3 Irrelevant Content
Even the most loyal of fans can leave a page after reading numerous off-topic posts. Your fans liked your page to know more about your brand, do not deviate from the topic. If you don’t know what to post, ask them what they want to see. Once you get feedback, act on it. Alter your posts to fit your fans’ needs. Also track your metrics regularly to find out which posts get the most engagement as those resonate with your fans.
#4 Bad Customer Experience
This is one of the top reasons why fans unlike Facebook pages. A customer might have a bad experience with a brand and decide to take up the issue on Facebook. If the complaint is not addressed quickly and courteously, chances are the customer will unlike the page. Also, other fans who see the post may unlike the page as they will think they will be treated the same way. How you handle a complaint will determine whether you keep a customer or not. Creating a Facebook page shows your willingness to reach out to your target audience and to engage with your clients. Turn bad customer experiences into positive ones and get more likes.
#5 Reduced Brand Likability
When a brand is not as likable as it used to be, fans are more likely to unlike it on Facebook. This could be due to a bad marketing campaign or unuseful products and services. Businesses must understand their target audiences and create social media strategies which appeal to them. Even those with large fan bases cannot take things for granted. They must do all they can to ensure fans enjoy engaging with them.
#6 Lack of Initial Targeting
When brands create Facebook pages, they want to get as many fans as possible. In the rush, they may fail to target their audiences. When the followers eventually discover what the pages are about, they may quickly hit the unlike button. When looking for fans, focus on quality, not quantity. Look for those who love your brand and products.
#7 No Incentive
Many brands offer a form of incentive in order to get many fans. Some offer discounts, others offer a free app, while others offer exclusive content. Once they stop doing that, fans unlike their pages. Keeping fans on your Facebook page is like enticing viewers to watch a TV show. If the show stops being interesting, viewers stop watching. If you notice that fans are unliking your page, act immediately and reintroduce the strategy you once used to capture them. For example, you can give them access to exclusive content or offer giveaways.
#8 Not Responding to Comments or Answering Questions
There is no point of creating a Facebook page if you’re going to be antisocial. Interacting, engaging, and building a relationship with your fans should be your main objective. Thank people for comments, answer questions, and initiate conversations. When posting about recent news, new products or services, or upcoming deals, seek the input of your fans. Ask them to comment or to engage in open dialect. By involving your fans, you create a buzz and keep them away from the unlike button.
#9 Offensive Posts
Never be offensive. While it’s ok to take a stand, do not criticize competitors, talk down to your fans, or vent your frustrations. Keep in mind that your followers are always watching. While they might not comment on your offensive posts, they will simply unlike your page. Always be careful when updating your status. Do not post something that may be taken the wrong way. Your job is hectic enough – the last thing you want is dealing with the backlash from a misconstrued post.
#10 No Personality
The most popular Facebook pages have content that is unique, interesting, and funny. If you want to enhance engagement on your Facebook page and ensure your fans never click unlike, give your brand a personality. Do not be a marketing robot whose only job is to update the status. While Facebook is a social platform, it still operates like the real world. For people to like you – and to continue liking you – you must be likable. Give life and personality to your brand. When fans are asked to describe it, they should include human characteristics in their description.
While there are countless reasons why fans unlike Facebook pages, these are the main ones. Avoid doing these things, and you’ll see more likes on your page. Remember that Facebook can help convert leads into customers and one-time clients into repeat ones. With organic reach dwindling with every Facebook algorithm change, you have to maintain every like to ensure your posts get to as many people as possible. Maximize fan engagement and grow your page.