Growing a business is a difficult task. If it were easy, every businessperson would be successful. But what if you could influence the growth of your business without paying money to attain new customers? Wouldn’t that be awesome? The good news is that you can! You can adopt and adapt strategic methods to get the results you want. If your objective is business growth, use these growth hacking tactics to take your business to the next level.
#1 Create Sharable Content
Blogging is a great way to bring more visitors to your site. It is a vital tool you must use to grow your business. However, blogging alone is not enough, your content must be sharable. As you well know, readers only share interesting and valuable content. The more you create sharable content, the better you’ll become at growth hacking. Customers want content these days. They read it and convert based on it. Make your content easy to share by adding social sharing buttons to every page.
#2 Improve Your Site’s Speed
If you think the speed of your site doesn’t matter, think again. Nobody likes a slow website. Studies show that a delay in page response can have a negative impact on conversions. Even a 1-second delay can have a huge impact. If your site is slow, you better do something about it. Decrease the amount of time it takes for your web pages to load. Every page should load in less than 2 seconds. By decreasing the page load time, you can improve conversions by up to 20%. Increasing your site’s speed will also help it to rank well on Google.
#3 Have a Simple Home Page
Many people who visit your site don’t land on the home page first. They are directed to a random page by Google or click on a page shared by their friends. However, if they like what they see, they visit your home page to find out more. Your site’s home page can make or break the deal. It can determine whether a visitor buys something from you or disappears forever. Some home pages make it easy for visitors to leave. They are filled with numerous videos, countless CTAs, and too many links. Give visitors a reason to stay by making your home page simple. Explain your value proposition and add a call to action – other things are unimportant. Some companies that have attained incredible user growth rates with this growth hacking tactic include Facebook, twitter, Quora, and Dropbox.
#4 Create a Viral Loop
“What’s a viral loop?” You may ask. A viral loop can be compared to a virtuous circle. It’s achieved by integrating virality into a product’s functionality. In simple terms, it means a business grows because new users bring more users. By using a product, users make it popular. Think of Facebook, Skype, and Twitter. To create a viral loop, however, you must have a product people really want. New users will use it and happily spread the word. But don’t try to create a viral loop with an existing product. People won’t be fooled.
#5 Try Cross Promotions
This is one of the easiest ways to get more customers. You don’t have to work alone when marketing your business. Look for a company that caters to your target demographic which doesn’t consider you a threat. Propose ways you can promote each other and service your shared market together. For instance, you can market each other on Facebook and Twitter, send emails to your subscribers talking about each other, or place a banner on each other’s site or blog.
#6 Consider Product Integration
If you’re just starting out and don’t want to grow your client base from scratch, seek out an established company. Integrate your product into that company to enable people to access both platforms at once. But it’s important to choose the right partner because it can be impossible to back out when you discover they are not a good match. Use product integrations to grow your business, but don’t let them become your only way to get new customers. Some notable product integrations include Facebook and Spotify and eBay and PayPal.
#7 Utilize Social Login
If your home page is filled with time-consuming sign-up forms, you can be sure that visitors won’t sign up. They will leave your site and look for other options. Social login makes it easy for visitors to log into your website. Research shows that sites with social login increase registration rates by up to 50%. You also gain access to visitors’ first-party identity data and can start offering personalized experiences to build deeper relationships. Social login reduces bounce rates and improves user experience. It also helps you to get more repeat visitors.
#8 Incorporate Social Proof
Your site should be filled with social proof. Testimonials, customer statistics, logos, ratings, case studies, and quotes should be on virtually every page. People look to the actions of others to make decisions in their lives. When they see that others have taken the same action, they know they’re making the right decision. Social proof is one of the best growth hacking techniques. It encourages visitors to become customers.
#9 Offer Incentives
Another great way to grow your customer base is by offering incentives. Borrow a leaf from Dropbox which gives its customers incentives for the different actions they take. This method works best if you have a product that costs you little but is highly valued by users. Make it easy for people to tell others about your product by sweetening the deal. People trust friend referrals more than advertisements. Don’t spend a lot of money on ads, focus on creating a refer-a-friend program first.
#10 Begin a Podcast
Invented 10 years ago, podcasts provide a great way to increase traffic, engage with users in a new way, and build a rapport with them. They also help you to establish your brand and grow your online presence. There are countless platforms where you can host and share your podcasts. The digital audio files have become increasingly popular as people can listen to them while commuting or multitasking. If you want to form a good relationship with prospects, make your podcasts interesting and valuable.
Growth hacking has changed the way businesses acquire customers. However, there isn’t one way of growing your customer base. Create your own recipe for growth and you’ll have a great outcome. Identify the needs of your users and give them what they want.